Billy Phillips Lures - Home - Jackson, TN

Visit Denali Rods for a dealer near you!
Denali Rods are our rod of choice.
When you want strength, light weight and superior craftsmanship then Denali is it.

<<< Loden was beyond happy when his Dad presented him with a bag full of "The Original Billy Phillips Lures". Christmas in October... The bass in Alabama are in trouble now.
 Loden has got plenty of great lures to catch him a trophy.
Best of luck on the water young man!  

The NEW "JB-Shaker" !
A shaker Jig with a twist, it's built in swivel allows it to spin. This style helps in keeping fish on the hook and prevents line twist. Very weedless & EFFECTIVE!  


<<< Tripp one of our young fishermen, was out recently with his mother on a fishing trip and landed this Bass on the "Purple Glimmer Shad" Go-Go-Girl. We're always willing to help put smiles on kids faces, by putting lures in their hands to catch fish. Thanks to his support the future of fishing will be brighter for years to come. Keep catch'em Tripp!!!

<<<Billy shows off his lures that put him the Bass Masters Classic 3-TIMES!

To the right is the Original Bullet Head Go-Go-Girl #5 Gold Colorado in color #BP05 >>>>>>>>>>>>>>>>>>>>

Here at TOBPL!
We hope you can find a spinner bait or lure for your fishing needs. The Original Billy Phillips Lures is focused on providing quality service and products for our customers. Since 1967, when Billy himself started making handcrafted lures in his mothers garage in Jackson,Tennessee. Billy's legacy lives on, and we will continue making the lures just as he did from 1967 until 2008. We will do everything we can to meet your expectations in giving you the customer a choice in blades and colors. With a variety of options to choose from, we're sure you'll be happy working with us to build your order. Look around our website and if you have any questions or comments, please feel free to contact us. We hope to see you again! Check back soon for lure updates and new pictures added to our website. There's much more to come in the future!!

TOBPL T-Shirts, Ball Caps and Jersey"s !!!                  
See the products page to order shirts and caps separately.
Custom Bass Jersey's made upon request see products page.

CAPS!!  Khaki  available. One Size Fits Most. 
**Most Sizes are in stock and we try to make sure everyone is taken care of. Sometimes we have to back order due to suppliers stock and delivery times. Thank You for your patience. Small thru 5x...All T-Shirts are tan. New design of T-Shirts coming in Fall 2017.

*Available as part of our "Team Member Package" is the COOL LOOKING "TOBPL Team" Jersey's.  
***All sizes in Men's, Women's and Youth. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Ronnie Kelso from BeechBluff, Tn.
<<<<<<<< Birdsong Creek Chub off 
               a Go-Go-Girl...

Dear Customers,

Due to the demand of these Legendary Lures being back on the market,we are going into our 4th year under new ownership and a total of 50 years in business. We are running daily and there may be some delays on certain items due to stock availability. We will do everything possible to process orders in a timely manner. Please feel free to contact us prior to ordering large quantities to save time on processing. Outdoor & Fishing Shows are coming up in the early Spring, we will be attending several shows across the mid south and east. 
If you don't see us at your local show, then just look for one of our dealers to make a purchase. 
2016-2017 Customer Offer!..If your local tackle shop would like to become a dealer? Just email me their information and I will send out a dealer packet. Once they become a dealer, you will receive a 15% discount off your next order. As we keep growing more and more dealers are joining our distribution group, so ask your local tackle outlet to stock "The Original Billy Phillips Lures". 
"Thank You" for the support.

Good Fishing, 
John McBride
The Original Billy Phillips Lures of Jackson, Tennessee. Maker of the  Little Jewel, Go-Go-Girl, Buzz Jewel, Sweet-Sue, Go-Daddy Buzzer, Double Whammy, Chatter Whammy, Sassy-Gal, Buzz-Whammy, Buzz-Devil, Tiny-Jewel, TT3000 & McNasty Baits are all trade-marks of The Original Billy Phillips Lures, which is owned and operated by John & Tammy McBride of Jackson, Tennessee. No reproduction of The Original Billy Phillips Lures shall be conducted without written and notarized consent of it's owners. 02/13/2013  TOBPL-670813-MJT



New On the Line!!!!
The New "SR" Go Go-Girl
Is ready for action. By special
order only. This is a very good 
spinner bait to mimic a small 
bait fish ball. On the first trip to the river
this lure boated over 
20 bass and was still going strong.
It comes in white with all nickel
blades, skirt options available
(see our skirts page). It's a 1/2oz.
with a 5/0 Lazer Sharp Hook

**Made with Laser Sharp! Eagle Claw Hooks!

<<<The "Buzz Whammy" is a grass fishing machine Reels very, very slow...Bass can't resist....SM Reagan, Tn.

"Drop Bait" is
Back by popular demand.
Round Head "Drop Bait"
Go-Go Girl...Available in 
1/4 & 1/2 oz. Gold or Nickel
Blades, Over 12 skirt colors!
Vibration is moderate-strong
"Retrieve Slowly and Brace Yourself"


** Special Thanks to Shelia Bunch and The East Tennessee Fishing Show Crew For a great show, 
It was awesome to see so many fisherman that shared their stories of Billy Phillips and The Original Lures...we look forward to 2018!!


We are Proud supporters of The Special Needs  Athletics, The American Heart Association, Carl Perkins Child Abuse Center and many local youth programs.

Monthly Drawings!!
Every month we will be having monthly drawings for *FREE* merchandise!!
All you have to do is "LIKE"us on Facebook and your name will go into the drawing. Each winner will receive an "Instant Message" from us about their winnings and have until the date of the next drawing to claim their prize. 
***This drawing is for the sole use of The Original Billy Phillips Lures" and it's customers, at no time will any person(s) or employees of TOBPL be liable for any damages or injury as a result of product given away. Products given away are done so as to be new products and will have parts that may cause bodily harm if caution not taken, lures will be given to anyone over the age of 16 and for anyone under the age of 16 that enters this drawing they should do so under their parent or guardian supervision. We reserve the right of refusal and termination of this drawing anytime. There is "NO" cost to enter, each customer will be entered once and remain until drawn or the contest promotion ends. 

Congrats! to all our recent WINNERS and we hope you catch a limit!!


My daughter was hooked on the Go-Go Girl at an early age. This is what fishing is all about, good times and big smiles! When ever you can get the time, please take a kid fishing. I'm sure glad I did, she love's every minute of the day!

I don't think she would have ever thought that one day she would be selling and fishing the famous lures that made that pretty smile.

And here she is today. Still catching those bass with her favorite lure.... the Go-Go Girl!


Website Builder provided by  Vistaprint